Everyone wants a high return on investment (ROI) for their marketing efforts, but small businesses generally have tighter budgets and need to choose their marketing carefully. There are three areas of marketing that are more likely to pay off for small businesses.
Email
Email marketing has one of the highest ROI rates because it is essentially free. If you want more sophisticated email marketing, it will be worth the investment to use software that helps you create and manage email lists.…
If you have a new start-up business, it can take time to build up your customer base. The quicker you do this the better, however, as you will need money to keep going. Fortunately, there are many things you can do to get these customers. Two of these things are listed below so you can start growing your business.
Create a Website
If you do not currently have a website or if your current website is not set up well, you should hire a website designer to create one for you.…
Marketing your products or services can be a challenge, especially when you are trying to target a diverse group of people. When that’s the case, you have to figure out the best way to market to each particular group. For example, the Hispanic population is a growing group in the United States that many businesses and marketers try to target. If you’re currently trying to appeal to a Hispanic customer base, here are a few helpful tips to keep in mind.…
Your business’s website will be one of the most important marketing tools that you have. However, business owners will frequently under-utilize their websites, and this can be a major waste for your enterprise’s productivity and profitability.
Understand the Need for Your Business’s Website to Be Mobile-Friendly
When you are having the website designed, it is important to appreciate the value of having a design that is compatible with mobile devices. Mobile traffic makes up a huge portion of the total traffic of the internet, and it is a common practice for customers to visit the website of businesses they are considering patronizing.…
For many businesses and organizations, social media has become an essential feature in how they do things. Social media accomplishes a lot for such companies, enabling them to market to and interact with their clients directly. Additionally, social media has also helped many such companies to build and sustain their brands.
However, with companies having many different marketing efforts, some of which have little to do with social media, many are unsure how much money they should allocate these efforts.…
With the rise of legalized pot in many parts of America, so too has come the rise of the cannabis branding agency. Like any product on the market, cannabis products need to be built up into recognizable brands that engage customers and earn their loyalty. Whether you are getting ready to launch a brand or want to give an existing one a fresh look, follow these tips to ensure you’ll connect with the public.…
