3 Ways To Use Instagram To Grow Your Business

Instagram is about telling a story through pictures. For individuals, this is the story they want to craft about their lives. For brands, this is the story that they want to craft about their business and products. Read on to learn how Instagram can help you tell your business's story.

#1 Create an Editorial Calendar

The first thing that you should do is create an editorial calendar. Although you could post whenever you feel like, you want to make sure that you have consistency with your Instagram page, and you want to tell your story on a regular basis. Although spontaneous posts are good, you want to make sure that you are putting up regular engaging content.

Create a calendar that you use just to plan out your Instagram posts; you can start by planning out what you want to post over a week's time, and as you get a better grasp of using the application, you can map out a month's or two's worth of content at a time.

If you prepare the content in advance, you can even use a scheduling tool in order to set up all of your posts and ensure that they post according to your calendar.

#2 Partner with Influences

It can take a while to grow your followers on Instagram, which is why if you want to increase the exposure of your brand, you are going to want to partner with Instagram influencers. Instagram influencers are individuals who have a significant following on Instagram. They don't just have a lot of people following them; they have a high number of people who engage with their content, liking the content, leaving comments, and clicking on links.

There are Instagram influencers for all sorts of verticals, such as home décor, beauty, fashion, food, and more. You can find influencers that connect to your business.

The key is to reach out to these influencers and ask them to share content related to your brand and share a link to your website. Keep in mind that this is a form of marketing that you are going to have to pay for; that is how Instagram influencers make their money. They are basically individuals who can allow you to connect directly with your target audience.

#3 Hire a Virtual Assistant to Run Your Instagram

Creating an editorial calendar, posting regular images, responding to individuals who respond to your account, and interacting with other Instagram accounts to increase the traffic to your own account can take a lot of time. That is why it makes sense to hire assistance with this task.

This is exactly the kind of task that a virtual assistant is perfect for. Although you would need to take your own images, a virtual assistant could schedule when they post, come up with the right description and tags for your post, and respond to everyone who interacts to the post. A virtual assistant could edit and improve upon the images that you take, adding filters or quotes on top of the image. They can give your account that attention that it needs for your marketing efforts to work. Talk to virtual assistant services to learn more.

Grow your presence on Instagram by creating an editorial calendar full of content that you want to share. Prepare the content and use a scheduler to post the content. Partner with influencers, and be willing to pay them. Influencers can help you reach your target market with a directness that is hard to achieve any other way. Hire a virtual assistant to schedule the content and engage and respond to individuals who follow and interact with your business account on Instagram.