3 Tips For Your Small Business Website

Whether your business has a physical retail location or only operates online, creating a small business website is essential for marketing your business. There are ways to create a simple, but effective website when you have a small business.

Start Simple

If this is your first small business website, the biggest mistake you can make is trying to do too much in the beginning. Your primary goal is for your business to have a presence online so you can start to generate traffic to your online store or a brick-and-mortar location. When you keep the website simple, it will be easier for you to maintain or more cost-effective to hire a website manager. Generally, when you need a simple website, you will want to use WordPress. Since WordPress is frequently used for different types of businesses and is the most commonly used platform, there are plenty of plug-ins to add the functionality you need for your business. WordPress can be successfully used for a blog or e-commerce site with simple modifications in the plug-ins.

Use A Premium Theme

Whether you purchase a premium theme or have one uniquely created by your website designer, it is important to invest the money into a high-quality look for your website. Many small businesses use the themes supplied by WordPress or other content management systems. Unfortunately, even platforms like WordPress with many free themes end up looking generic and similar to every other website. This generic look reduces the professionalism of your website and you are limited in what you can do to improve the aesthetic value on your website. With a paid theme, you can often create unique looks, especially as trends in website design change. For a modern look, more businesses are moving away from symmetrical designs with standard fonts, and centered pictures and texts.

Think About Accessibility

The accessibility of your website is just as important for small businesses as it is for larger businesses, possibly more so. Part of improving your accessibility will be to optimize your website for speed. If your ideal website design does not load in the optimal amount of time, small changes to the overall design might help. For example, changing custom animations into still graphics can keep your website unique, but reduce lag. Similarly, having a website that is optimized for mobile devices will also improve accessibility. Smaller businesses cannot afford to lose customers due to a website that does not work on mobile devices.

Small businesses can have an effective website without going overboard. Focusing on the key website design elements will allow you to have a good website up and running.