3 Things To Include On Your Service Business Website

Every business benefits from a website, even service businesses that do not conduct any actual business transactions online. This is because more and more consumers use the internet to find service professionals when they need them -- which includes everything from contractor and plumbing services to tutoring or music lessons for their child. If you own a service business and are considering a website, you need to know the top three elements your site needs to help bring in new business.

#1: Brand Recognition

Brand recognition is always one of the top things when it comes to building a business in the real world, and you want to make sure you carry this over online. Avoid the boring and over-used website templates, and instead, create your own using your company's colors and logo's. This ensures your site stands out from others since it isn't just another copy and paste into a basic template.

Another reason to ensure your site is well-branded is simple recognition. If someone is searching late at night for a plumber, they are more likely to trust and visit the site that matches the branded plumbing vans they see on the street every day rather than some company they have never heard of.

#2: Easy Contact Access

The next major concern is ensuring potential customers can contact you easily. You can place buttons on your website that allow them to call or email you with a simple click during normal business hours. Remember, though, only include information like an email if you are able to check them daily and respond promptly. Otherwise, stick to only listing a phone number as the prominent contact method. Although detailed contact information is typically placed on a separate contact or about page, a service business should also have the simplest method of contact listed prominently on the home page.

#3: Helpful Information

People often come to a service website because they are either researching the service or they need to use the service. Including something helpful, such as an FAQ page to answer common questions, makes your website stand out. It also creates a good first impression because a potential customer feels more confident that you can help them. One example of useful information is for a piano teacher -- details on basic lesson layout along with tips for what an aspiring pianist can do at home to improve makes your site more useful than a simple homepage advertisement for your business.

Building an attractive and welcoming website takes skill. Reach out to your local website and software development services for more help.