5 Features Every Real Estate Website Needs

If you have found a team of great real estate website builders, then it is now time to think about what the website needs. Real estate web developers may inclue these 5 features.

Maps

More than anything, visitors want to know where properties are. Fortunately, real estate website builders have access to many mapping tools. These allow you to enter the address or GPS coordinates for properties easily. Visitors can then punch in a ZIP code, city name, or address to find properties within however many miles of that point.

Secure User Sign-Ups

People will often want access to secure and private communications through the website. For example, a potential buyer might wish to anonymously ask some questions about a property before they contact an agent or the seller. You will want to have an authenticated login system to prevent spam. Likewise, user sign-ups serve as excellent lead generators for email marketing and customer contact systems.

Notably, the system has to be secure and protect the identities of the people involved. Identity protection, what real estate website developers often call IDX, is critical. The ability to advertise your business as an IDX website is big because it allows users an extra level of safety.

Responsive Design

Real estate web developers generally want to create sites that work well in a wide range of digital environments. If someone checks a website on their phone, it should look good on that screen. Similarly, it should look good on desktops, tablets, laptops, and even vehicle entertainment systems.

Typically, real estate website builders use an approach called responsive design. A responsive system allows one set of code to adapt on the fly so it will look good on screens of all sizes and dimensions.

Backend

A real estate website is typically backend heavy. The backend is the part the real estate agent has access to. An administrator can use the backend to enter, edit, and delete listings as necessary. Similarly, it should include support for uploading pictures and videos because buyers want to see a property from as many angles as possible.

Analytics

You can never properly grow a website if you don't know how it's performing. To this end, real estate web builders include analytics packages. These allow you to track user numbers, ad campaigns, referrals, and search sources. Likewise, they can tell you where users leave the site. This allows you to have an end-to-end idea of the overall user experience so you can refine the site.