Is It Time for a New Web Design?

The constant evolution of technology today has resulted in more people using the internet and businesses relying on their website to highlight their products and services. For a website to be useful, it needs to be visually appealing and easily navigated so that it attracts and converts visitors into paying customers. After all, a website's primary goal is to create a virtual presence and draw traffic that generates sales. As such, if your website isn't delivering the desired results despite the amount of traffic it has, then it might be time for an overhaul. 

Low Traffic and High Bounce Rate

If you have low traffic despite having a pretty incredible website, it's a sign that design problems are hurting your site's visibility, accessibility, and data analysis. Check the bounce rates, which is the percentage of users that come to your site and leave immediately. In contrast, a high percentage indicates a poor website design. One of the reasons for a high bounce rate is slow website speed, first impressions are lasting, and if your website takes longer than three seconds to load, a significant percentage of your visitors will abandon it.

Not Mobile-Friendly

Most people today access the internet through smartphones rather than laptops. Considering the number of website owners with contacts and potential clients reaching their website through smartphones, it's essential to make your website mobile-friendly. Failure to create a mobile-friendly website not only serves your site to fewer people than it could but also affects your ranking on search engines like Google. In turn, this pushes down your website traffic, online sales, and revenue. A responsive website design gives your website the ability to adapt to any device-like mobile or tablet, creating an enjoyable mobile-optimized user experience.

Outdated Design

As technology changes, web design must change with it, lest it becomes outdated in contrast to its competitors. If you're embarrassed when you look at your website because it seems like it still has outdated graphics, neon colors, and lots of flashing images, you should consider a new website design. Modern web design should be aesthetically pleasing, easy to read, and easy to digest. Simplicity is the new beauty, opting for easy-to-read fonts that load quickly, and pared-down graphics and images that illustrate brands' selling points creatively.

Minimal Time on Site

The amount of time visitors spend on your site is another indication of your web design's effectiveness. Suppose your website visitors leave after a few seconds. In that case, it indicates that your site design is failing to capture the imagination of visitors and doesn't engage them. A good web design provides simple navigation — high-quality images, readable content, fascinating colors, and themes — that captures the viewer's attention.

Keep these web design tips in mind and reach out to a local service to learn more.