State, federal, and government websites are required to be compliant with the ADA (American Disabilities Act). Although there may not be a definitive demand that private business owners follow the same guidelines, it is in a business owner’s best interest to use features on their website that will allow those with disabilities to navigate the site with ease.
A User-Friendly Website
When a business offers goods or services to the general public, the owner of a company may decide to use their website as a platform that highlights various products or amenities and provides a viable way to contact the company or place an order.…
When you are trying to reach your customers and generate sales, you need to ensure that you meet your customer’s needs. One of the best ways of meeting your customer’s needs is by providing them with an omnichannel engagement experience. You offer multiple sales channels that are all designed to provide the customer with a cohesive experience, no matter where they are shopping from. Many benefits come with using omnichannel customer engagement platforms.…
Are you looking for ways to make your marketing campaign more impactful? You can’t overlook the role of video in today’s social media-centered campaign strategies. Video content is often preferred today over other types of content. Your search engine rankings will also go higher because Google loves optimized videos. You will also boost your brand awareness. There are very good reasons to use a social media video production company in marketing.…
The cost of your products is not the only thing that prospective shoppers look at when assessing whether to buy your products. They also look at brand and product reviews. What are other shoppers saying about your brand and products? Online reviews have a big influence on purchase decisions. Prospective customers take them as objective views from people who have interacted with your brand and products.
Positive reviews inspire confidence, while negative reviews damage your reputation.…
If you want to make sure potential customers see your website, you may be looking into search engine optimization services (SEO). However, SEO is only one part of the puzzle. Once people find your website, you want to make sure they stay, read about your services or products, and reach out for contact.
According to Time magazine, 55% of users only spend 15 seconds or less on a web page. While getting people to click on your website is a good start, it’s not enough to keep their attention if you have a poor layout or people can’t find what they need.…
You want to get the most out of your marketing efforts, and you don’t want to pay a company by the hour to complete all the work you have to do. Luckily, you can take advantage of retainer marketing plans or retainer marketing packages, that can help you get the most out of your experience by allowing you to have a predictable marketing budget.
What is a retainer marketing plan? Why should you consider one?…
Anyone who has used the internet has seen lots of examples of terrible website design. Creating a good site requires more than just paying a website design services provider for help. Clients need to think about website design solutions in terms of what some of the most common mistakes are. Here are 5 web design mistakes you’ll want to make an effort to avoid.
1. Bad Navigation
End-users need to be able to locate the navigation system and easily use it.…
Everyone wants a high return on investment (ROI) for their marketing efforts, but small businesses generally have tighter budgets and need to choose their marketing carefully. There are three areas of marketing that are more likely to pay off for small businesses.
Email
Email marketing has one of the highest ROI rates because it is essentially free. If you want more sophisticated email marketing, it will be worth the investment to use software that helps you create and manage email lists.…
If you have a new start-up business, it can take time to build up your customer base. The quicker you do this the better, however, as you will need money to keep going. Fortunately, there are many things you can do to get these customers. Two of these things are listed below so you can start growing your business.
Create a Website
If you do not currently have a website or if your current website is not set up well, you should hire a website designer to create one for you.…
Marketing your products or services can be a challenge, especially when you are trying to target a diverse group of people. When that’s the case, you have to figure out the best way to market to each particular group. For example, the Hispanic population is a growing group in the United States that many businesses and marketers try to target. If you’re currently trying to appeal to a Hispanic customer base, here are a few helpful tips to keep in mind.…
